Combining TV spots with AdWords - that rocks!

In recent years, the use of media has changed: by now, 86% of online users are multi-screeners. Thanks to the increasing use of smartphones and tablets, 2nd, 3rd and 4th screen use is becoming ever more established. The following screens are considered to be the basis:

• Television
• Desktop PC
• Laptop
• Tablet
• Smartphone

The focus of this parallel use, which mostly has TV advertising as a starting point, is often on the online search for product information.

The “Catch me if you can” – baseline study, based on a collaboration between InteractiveMedia and United Internet Media, likewise shows that the use of media has changed fundamentally in recent years.

You can also be present when your customers are surfing the web, searching and shopping at the same time as watching TV. With our TV triggered ads, we offer you an effective method for cross-media optimization with which you can link TV and online advertising in a targeted manner. With our extensive know-how, we help you to make use of TV synchronized ads profitably for your company, taking practical budget distribution into account.

How do our TV triggered ads work?

With our TV triggered ads, we recognize your TV spot or your competitors‘ TV spots in real time and send corresponding signals to the Google AdWords campaign via an interface (API). In order to target your potential customers precisely during multi-screen use, we can temporarily communicate the following instructions for your AdWords:

• Increase the bid
• Activate keywords, ad groups or campaigns which are normally outside your budget
• Deactivate keywords, ad groups or campaigns which are usually in competition with each other

A placement plan or other external information is not required in advance.

For long-lasting efficient cross-media optimization, we carry out monitoring of your TV spots and your competitors‘ TV spots with a wide range of relevant broadcasters:

• ARD
• ZDF
• DMAX
• EUROSPORT
• KABEL1
• KIKA
• N-TV
• N24
• PRO7
• PRO7-MAXX
• RTL
• RTL2
• SAT1
• SAT1-GOLD
• SIXX
• SPORT1
• SUPER-RTL
• TELE5
• VIVA
• VOX

Other areas of application for the clever TV triggered ads

With their many other areas of application, our TV triggered ads are a profitable investment for your company in the long term:

Push to email:

Why not, immediately after your TV spot or your competitor’s TV spot has been shown, send an email to all or a defined group of your newsletter recipients and bring your lucrative offer to their attention? Give it a try!

Push to home page:

Once the spots which are relevant for you have been shown, our system sends you a signal. In order to target your potential customers precisely, you can then make temporary changes to the content of your website and, for example, customize teasers.

Example:
You own a perfume store and Hugo Boss are showing a spot to announce their new perfume. You can then ensure that a prominent teaser for this product can temporarily be found on your home page!

Competition monitoring for the TV campaigns

We evaluate the details of a TV campaign and tell you:

• what company is placing which spot on which channel,
• how often and in which commercial break at which point a particular spot is being shown,
• how the program environment for your TV spot or your competitors‘ TV spots are designed

and we help you, through information on the spot figures among other things, to gain valuable competitive advantages.

Insight into our TV triggered ads system

We would now like to give you some insights into our multi-functional TV and campaign management platform.
View of the interface:

Insight into our TV triggered ads system

We would now like to give you some insights into our multi-functional TV and campaign management platform.