Local optimization

Since the Google Pigeon update at the very latest, local search engine optimization has become a key SEO segment: increasing numbers of users are searching for businesses in their immediate area – for example „dentist New York Manhattan“. There has been particular growth in the mobile segment: around 57% of users search with local intent on mobile. The queries relate to:

• Addresses
• Product ranges and availability
• Opening hours
• Route finders

This form of search engine optimization is particularly effective for service providers with local business such as doctors, lawyers and coffee shops.

Why is local SEO important for you?

As the local search queries become ever more important, you can respond even better to the user intention of potential customers with a locally optimized website, and improve your Google search rankings in:

• Organic search results
• Google Maps results
• Google 7-Pack results

More traffic is not the only benefit of higher rankings. Rankings can also have a positive effect on your sales, improving your competitive position in the long term.

How do we optimize your website for local searches?

Local SEO is most effective when it includes both elements within the website and external aspects. That is why we use the power of on-page and off-page measures.

1. On-page local optimization

We start by analyzing your website as it stands and checking its local rankings. On that basis, we then discuss the potential for optimization and define the next steps, for example:

• Local keyword searches
• Optimization of titles, meta descriptions and headings
• Content generation / rewording / additions
• NAP data modification (Name, Address, Phone)

2. Off-page local optimization

Backlinks are key to successful optimization. That is why we start by focusing on the following questions:

• Have local citations already been generated in relevant portals? Are they correct?
• Do you have citations from relevant industry directories?
• Are there any duplicate entries?

We then provide the following services as applicable:

• Transferring or deleting duplicate entries in Web portals to simplify administration
• Transferring, correcting and creating business listings
• Creating or amending citations in relevant industry portals
• Creating / optimizing your „Google My Business“ profile
• Creating or correcting your position and entries in services from a range of map providers (e.g. Google Maps, Bing Maps and Apple Maps)

We then issue a detailed report, and a list of all accounts created complete with passwords and user names.

As ratings can be a very effective way to influence your local rankings, we also give you handy tips on how to encourage your customers complete online ratings.

A brief overview of our services:

A brief overview of our services:

• We assess your website as it stands for local aspects.
• We effectively implement on-page and off-page local SEO measures.
• We issue detailed and useful reports.

Simply contact us if you too would like to improve your rankings for local search queries. We will be happy to put together a non-binding offer for local SEO.