Why SEO with ROCKITdigital?

We have been delving deeply into the workings of the queen of all online marketing disciplines – SEO – since 2002. And there a few channels that are as virulent and demanding as search engine optimization. This is why we offer our clients the following:

• Extensive experience and many years of know-how in a wide range of topics gained over a period spanning over a decade
• Broad expertise in on-page and off-page optimization
• A large internal and external team of experts with corresponding skills and link-building power
• Excellent network connections and strong presence in the German SEO scene
• Ongoing participation and sponsorships in relevant conferences and industry meetings

(SEO) Analysis rocks

We always start at the beginning – which means performing an in-depth analysis of your existing conditions and SEO potential, and then using these analysis results to develop a corresponding SEO strategy, which, in detail, means the following:

• Defining all relevant on-page and off-page measures
• Creating a structure and managing the content of your website / online shop
• Developing scalable and efficient link building campaigns – far from article directories or social bookmarks and other dated SEO methods
• Improving your website’s visibility using success-oriented and ROI-driven search engine optimization strategies as part of our integrated online marketing strategy

A sure way to ensure your success

Search engine optimization is a powerful tool for increasing traffic to your website and boosting online sales. However, in order to be truly effective, it also requires permanent and persistent input – as well as careful planning and ongoing management. This includes performing a number of key operations every day:

• Monitoring competitors
• Constantly building new links
• Monitoring outcomes and associated KPIs (Key Performance Indicators), in order to modify approaches or identify non-converting keywords / traffic flows and develop corresponding recommendations where relevant
• Ongoing on-page optimizations

Other services provided by ROCKITdigital

• SEO workshops
• Link building – provided as a stand-alone service
• SEO consulting
• Staff training courses and workshops, know-how transfer, and building and expanding your internal SEO skill base

Of course we have a highly experienced technical department and the requisite skills and tools.

What do we have to offer?

As a highly experienced and talented service provider, we offer:

• Thorough and extensive experience in SEO, both on and off-page
• Driving your success and ROI with our services, based on a fixed and variable fee element depending on the service contract
• Scalable and transparent successes, measured by factors such as sales, reach etc.
• Regular contact and suggestions for improvements, transparent reports and controlling

What is SEO / Search Engine Optimization?

• SEO (Search Engine Optimization) is generally THE element in the online marketing mix that receives the most attention. It is a sub-specialty of SEM (Search Engine Marketing) and used to provide search engines will all of the factors relevant and necessary to achieving a higher ranking in organic search results. The sometimes complex algorithms used by search engines give rise to an elaborate set of requirements and optimization approaches for websites themselves (on-page), as well as the elements around them (off-page => link structure).
• When optimizing a website, one of the key challenges of SEO is to identify the keywords that will drive a site’s success.
• SEO can be broadly divided into two main key focal points, one of which is off-page optimization. At present, it is still the quality and quantity of a website’s backlinks, i.e. links to your website on other websites, that are essential for achieving a high to very high ranking for a website.
• The other key focal point of SEO is on-page optimization, which is about the way search engines analyze a website’s content, its meta tags (title tags!), as well as the configuration of its content and structure. It includes optimizing all of the elements that make for a good website – from its page speed (loading time), to its joy-of-use (user experience / usability) and architecture. And that is NOT with a view to optimizing a website for search engines, but to maximize user experience. The better a website delivers on factors that make for a positive and highly-converting online shopping experience for users, the more sense it makes for search engines to position it high in their organic rankings.
• For more information, why not take a look at Google’s Introduction to search engine optimization.
• But at the end of the day, the following still applies: If a website is a good match for a given search phrase when it comes to the product, usability, joy-of-use, technology and conversion-oriented or conversion-optimized design, it is already half-way to a good ranking! And, if you also happen to have a (genuine) brand on top of that, the scales will tip even further in your favor!