How mothers use YouTube: New trends and insights for successful advertising on YouTube

YouTube is an excellent channel to advertise on. Not least because of the fact that many advertising companies have not yet discovered it, and thus have not identified its potential! Especially interesting for us are the insights from Kate Stanford, Managing Director of Global YouTube Ad Marketing. As a mother of three, she tells us […]

Why don’t MANY sites rank?

With now 13 years of experience in service with a focus on search machines, one thing has become abundantly clear: If a company has no (clear) positioning at the heart of its marketing strategy, then we can do as much from conception to execution pertaining to SEO, online marketing, or general marketing for our valued […]

The periodic table from ROCKITdigital: all of the success factors for your Amazon shop at a glance

Open a shop on Amazon, set up your items and you’re up and running? Whoever entertains that thought doesn’t know that the average Amazon customer’s must-have can be found on the first page and likely in the top three results of a search. How can the newly set up shop run if the first item […]

Buying backlinks rocks

Of course buying backlinks (doesn’t) rock! Why the doesn’t in brackets? Well, because it is still possible to trick Google, which is what backlinks do. And there are (increasingly less) companies and SEOs who are successful doing it. For us as agency and service provider it is VERY CLEAR: we do not buy backlinks, and we […]

Overtake the competition with the second-screen search!

Sprawled out on the couch with the TV on—pretty much everyone does it. But TV consumer behavior during channel surfing has changed over the years. Looking for program information in the good old teletext?

International SEO Tools

We use a broad variety of different SEO tools each day to improve our websites and make them rock the ranking here in Germany, here is a collection of some of our favourite and best seo tools specifically for multilingual and international seo;

What is an Impressum

You want to do business online in Germany… you need an Impressum


What are common mistakes you see from people using the disavow links tool

Common mistakes you need to avoid using Google´s disavow links tool. It is more important than you imagine! Especially if you are not a SEO-professionell, take car for what Matt is recomending!

cocaine in my rockit brain

Inverse Document Frequency, that´s what we intensively are discussing in case of SEO

That is what we are working on, to find a more scientifically way to explore it.

Recent SEO News Stories We’ve Been Reading

It’s been a fairly busy month or so in the world of SEO so I’d thought I would share a few interesting articles that we have been reading; they include the big flower scandal, some interesting international SEO stories, Facebook insights and good reads on link building for the future.