Search engine advertising with AdWords

With a market share of 95% of all search queries (desktop and mobile), Google offers enormous potential for reaching potential customers. That is one reason why Google AdWords campaigns are part of a good, diversified paid search advertising strategy. We manage all aspects of Google AdWords campaigns from structuring to optimization.

Why is AdWords advertising important for you?

Rapid, measurable and flexible: our targeted Google AdWords PPC campaigns sustainably reach large numbers of users and offer a host of other long-term benefits such as:

• Customer acquisition
• Retargeting users
• Brand development
• Advertising locally or globally
• Immediate effects
• Information on clicks, impressions and conversions in real time
• Direct appeal to your target audience

Search engine marketing has a positive effect on your performance and offers long-term improvements in competitiveness.

We create the ideal AdWords strategy for your site

With a focus on clear goals, we work with you to develop a search engine advertising strategy that offers your company sustainable success and communicates relevant content to your target group.

The types of campaign we offer include:

• Search
• Display
• Brand
• RLSA (Remarketing Lists for Search Ads)
• Google shopping
• TV-synchronized ads
• Retargeting
• etc.

We draw up a detailed timescale to ensure effective implementation. A key aspect of the timescale is the right budget breakdown (monthly, quarterly or annual).

We create the ideal campaign(s) for you

Following in-depth keyword research, we create the logical structure on which to build your entire campaign. We define ad groups for a clearer internal overview and draft great ad texts to catch the attention of your target group. Together with the right landing page, this ensures the perfect user experience.

To ensure maximum success and tailor the campaign even more effectively to the needs of your users, we measure a range of conversions and leads including:

• Micro/macro conversions
• E-commerce sales
• Average time on site/bounce rate
• Newsletter subscription
• Contact form submission
• Calls
• Document downloads

We are always committed to achieving your goals within a reasonable budget.

We optimize your AdWords PPC campaigns

We conduct daily, weekly and monthly checks to respond immediately to any developments and ensure efficiency throughout the term of the campaign. We monitor how campaigns are developing and pinpoint any need for optimization.

Our ongoing optimization processes include:

• Bid management – we adjust keyword bids
• Keyword management – we add suitable and remove unsuitable keywords
• Ad management – we make sure that your ads perform
• A/B testing – we test which ads, landing pages and keywords are the most successful
• Suggestions for landing page optimization – keywords only perform well with the right landing page
• Conversion optimization – we increase your conversion rates
• etc.

We use Google Analytics together with Google AdWords for optimization to get the best possible results. We see the bigger picture and that´s why we see Google AdWords not in isolation, but as an influence on other channels (multi-channel analysis).

We issue regular reports:

Detailed PPC reports tailored to your needs provide monthly updates on the success of your campaigns. We also, of course, issue one-off reports with data on short-term campaigns.

We are committed to providing clear and comprehensible information, which is why we provide useful diagrams instead of mere figures. They show you at a glance what we have achieved – both the measures in place and the campaign performance. The reports include a summary of:

• Impressions
• Clicks
• Conversions
• Budget „used“
• CPC (Cost per Click)
• RPC (Revenue per Click)
• CPR (Cost per Revenue)
• ROAS (Return on Advertisement Spend)

On this basis, we plan the next steps and can tailor campaigns even better to your individual objectives.

A brief overview of our services:

• We develop strategies for PPC advertising with Google AdWords.
• We provide professional campaign implementation.
• We constantly optimize your campaigns to ensure efficiency.
• We report regularly and in detail on how your campaigns are performing.

Simply contact us if you would like to enjoy the long-term benefits of search engine advertising with Google AdWords. We will be happy to put together a non-binding offer.