ROCKIT boosts rankings and sales of your Amazon products through external traffic
There are many paths, streets and highways that bring a user to an Amazon product – to the “Details” page of a certain article and then from there to the “Add to Basket” button. These routes don’t just begin in the Marketplace itself, they originate from the (preferably high) placing of the product in the search result pages or from integrated advertisements.
Because: Bridges can be built to your product from anywhere in the communication network. What is required for this? External adverts that lead potential customers and therefore external traffic from external sources to your Amazon product pages.
Here at ROCKITdigital, we are (street-building) masters in constructing the most different, external high-speed channels with flashing signs that interested people will follow to your Amazon product. With us, you’ll be playing it safe when it comes to external traffic!
The ranking algorithm of the E-commerce giant measures the sales ranking that a product has with relevant keywords in the Amazon SERPs, with the help of various factors. When it comes to the relevance of an article, the search terms included in the product text are important, and in terms of product performance high click, conversion and turnover rates, whilst good customer evaluations are important for both. And as Amazon has an immense interest in selling lots of items, only articles with high relevance and the best performance will be brought to the front of the search results.
Purchases that are made by users who have arrived to your Amazon product page from external sources, so as external traffic, are a significant indication of the relevance of your product. Therefore, the flow of traffic of potential customers, who were guided to your page from online locations outside of Amazon and, in the best case scenario, purchased something, leads to a better ranking of your product with the retail giant.
Thanks to advertisements on external channels, new, additional buyers from outside the Amazon universe are gained. You can convert these buyers into additional faithful customers of your products. Furthermore, the externally generated buyers are a source for further assessments that are a signal of relevance and performance and again contribute to the improvement of the sales ranking.
Occasions where you can, and should, use the positive effects of external traffic volume on the Amazon sales ranking include:
Links to your Amazon product page can be placed on the following channels:
Tip: An external landing page, which is similar in structure to an online shop and presents your product correspondingly, can act as both an additional purchase incentive and a filter. It is indeed important, if the people clicking on the ad transform into buyers. People that are interested in your product and visit your page but do not make a purchase can, in large quantities, have a negative effect on the algorithm, which uses the conversion rate as part of its calculation, and can even lead to the page rank of the product being lowered by Amazon. For this reason, it’s advisable to only guide users who are serious about making a purchase to your product page. With the help of an external landing page, users who have no intention of buying anything can be filtered out, as those who click on the link to Amazon are predominantly the people who would really like to buy the item. Equally, an external landing page can be used for the creation of a newsletter mailing list.
We have years of experience as an online marketing agency, producing ads that maximize conversion on Google, placing ads on Bing, Facebook and YouTube, executing social media campaigns on Facebook, Instagram or Pinterest, creating relevant, target group oriented content for landing pages and much more. With this know-how, we can bring external traffic to your Amazon products.
We can differentiate between information and transaction-driven search queries and therefore between a simple user and a potential customer. To us it is clear that a potential customer would enter “Order electric guitar” instead of “electric guitar test” in the search engine. Therefore, we know which keywords must be contained in Google Ads, for example, in order to reach internet users with an active buying interest. So we bring you not just clicking users, but buyers. And as you know, a high conversion rate for the Amazon ranking algorithm is also an indication of an optimally performing product, which earns it a higher product ranking.
Is external traffic exactly what you would like to profit from? Contact us today. We are happy to advise you about the measures which can be taken to get your Amazon products on the right track.