Head of Marketing (Inbound Marketing) (m/f)

bei optile GmbH in München

The position

We are expanding and looking for a highly motivated and metric-driven Head of Marketing (Inbound Marketing) m/f to actively support the marketing team in our Munich office. You will mainly be responsible for the generation of sales leads through the use of inbound marketing instruments, such as marketing automation platforms, social media, blogs, webinars, and whitepapers. You will also proactively lead a marketing team of two marketing specialists and supervise all marketing activities.

 

 

Key responsibilities

  • developing a strong inbound marketing strategy
  • introducing and setting up necessary tools
  • coordinating lead generation activities with a sales team and external contractors
  • creating premium content which attracts applicable audiences to our properties
  • converting visitors into qualified leads in order to keep our sales pipe filled
  • leading a team of 2-3 marketing specialists in planning and organizing their work

 

Required skills

  • deep knowledge of marketing automation software (e.g. HubSpot, Marketo)
  • proven track record in lead generation and content marketing
  • exceptional writing and editing skills
  • a data-driven mindset, interested in using data to optimize lead generation strategies
  • a hands-on, startup-, and team player attitude
  • fluent English and German language skills
  • proficient in MS Word, Excel, and PowerPoint
  • a good technical understanding
  • 5+ years inbound marketing and 3+ years management experience

 

Desired skills

  • proficiency in the use of Google Analytics
  • practical knowledge in keyword research and on-site SEO
  • basic understanding of landing page design and conversion optimization
  • knowledge of digital business models and/or the online payment industry

 

What we offer

  • a young, dynamic, and spirited team that knows how to have fun
  • a large, open, and very well naturally lit office and large terrace and lounge
  • central location in a young and upscale quarter with excellent access to public transport (U4/U5)
  • high potential for personal development
  • laptop of your choice (Apple or ThinkPad)
  • an unlimited supply of excellent, freshly ground espresso coffee, soft drinks and fruits

 

We look forward to hearing from you!

Please send us your application including CV and references via email (English or German) to:

 

Nele Krüger

Human Resources Manager

 

jobs@optile.net

optile GmbH

Ganghoferstraße 39,

80339 Munich

Jetzt bewerben
Bitte beziehen Sie sich bei Ihrer Bewerbung auf ROCKITdigital

optile GmbH

80339 München
Bayern / Deutschland

Unternehmenswebseite
Ansprechpartner

Nele Krüger

Kategorie(n)

Marketing / Online Marketing

Anstellung

Vollzeit (Festanstellung)

Vertrag

Unbefristet

Berufserfahrung

Erste, Mehrjährige

Gewünschtes Eintrittsdatum

Ab sofort

Job veröffentlicht am

05.09.2016

Bewerbung via Email:
Bitte beziehen Sie sich bei Ihrer Bewerbung auf ROCKITdigital

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