Content Marketing

Content marketing is one of the most important areas of online marketing. A content marketing campaign based on a smart strategy can ensure greater visibility in the long term and help to strengthen your brand. Good texts on their own are not enough to distribute content effectively and sustainably and reach a large target group. Here are three key criteria for wowing your users:

• Unique and relevant content
• Content formats tailored to your target group
• Good content platforms for sustainably effective seeding

Why is content marketing important?

A content marketing campaign is not the right tool for rapid results, but with an effective strategy, you can ultimately overtake the field and achieve sustainable success. Campaigns by ROCKITdigital keep your company competitive and offer key benefits including:

• Brand development
• Increases in leads, sales and conversions
• Greater customer and visitor retention
• Higher sales
• Link earning

Content marketing steadily raises your website’s visibility, and the relevant content has a positive effect on the user experience. The campaigns that we run benefit both your company and your target group.

How do we implement targeted content marketing strategies for your site?

As each strategy depends on your particular company’s goals, we work on an individual basis in line with the needs of our clients.

The general stages of the process are:

1. Concept

A campaign will only be effective with a well-developed strategy. Before we start work on content, we conduct extensive analyses. The concept stage therefore examines the following questions:

• What campaign goals have you defined?
• What target audience do you want to address?
• What issues are relevant to that target group?
• Which platforms appeal most to your target audience and would be suitable for seeding?
• etc.

2. Content creation

Forget clichés and platitudes. We look at the bigger picture to produce targeted and affecting content that appeals to the emotions without seeming contrived.
Quality content must always be unique and original to be relevant to users and search engines. We are committed to ensuring that quality in all areas of content marketing, using effective formats such as:

• Diagrams
• Quizzes
• Animation
• Newsletters
• Blog articles
• Apps
• Videos
• etc.

The formats selected are always tailored to the content and visual needs of the target group. For the best possible campaign, we recommend a balanced combination of a range of content types.

3. Content seeding

Exciting content alone is not enough for sustainable campaign success. Choosing the right content platforms is key. Blog posts, diagrams, etc. can be as good as you like – if no one can find them, the campaign will not succeed. That is why we work on ongoing content diffusion through a range of relevant channels that appeal to your defined target group, for example:

• Social media platforms such as Facebook, Twitter and Pinterest
• Relevant influencers
• Blogs
• Your company website

4. Evaluation

Evaluation is an important element in defining campaign performance and is the basis for next steps.
We use professional analytical tools to evaluate both on-page and off-page metrics including:

• Backlinks
• Shares
• Leads (e.g. newsletter subscriptions)
• Visits
• Sales

We keep you updated on the status of ongoing campaigns with detailed and useful reports. We evaluate the performance of each of the selected content formats so that we can tailor the campaign even more effectively to the needs of your target audience. On the basis of evaluation, we determine which formats and platforms have proved effective and which not.

Important: Content always needs time to take effect: content marketing is a long-term process with which you can secure long-term success.

A brief overview of our services:

• We design your campaign with a clear focus on your target group.
• We create effective content.
• We ensure sustainable content distribution through relevant channels.
• We measure campaign success to define next steps.

Simply contact us if you would like to enjoy the long-term benefits of content marketing. We will be happy to put together a non-binding offer for a potential content marketing campaign.