Marketplace optimization

Amazon, allyouneed, OTTO, Rakuten – these are the melodious names of these internet Marketplaces which online merchants associate with the clink of hard cash in their registers. The all-important question is: How can you make an illustrious revenue with these well-known E-commerce platforms? List the products on the who’s who of online Marketplaces and then the money will just start rolling in? It’s not as simple as that.

Are you a seller and want to place your products in the best positions possible on the digital Marketplaces? So that the Marketplace visitors can find and see what you have to offer, and – not least because of the optimal spreading of information about your products – become your customers?

Here at ROCKITdigital, we optimize the data feed of your products for each portal with the goal of having your products appear in the top places of the product ranking. So that your range is the focal point of potential customers and the opportunities for revenue are utilized as best as possible. Let us strike up an entire rock symphony of clinking registers for you!

Relevant online Marketplaces: here is where Marketplace SEO pays off

We offer Marketplace optimization for:

• Amazon
• Etsy
• OTTO
• Rakuten
• Kaufland.de
• Yatego
• and many other platforms that can help you to enjoy growing popularity in E-commerce. Even in other european countries, based on our international network with national specialists!

For Amazon Marketplace, which has become the number 1 product search engine on the internet and therefore stands out as a giant amongst the biggest online Marketplaces, there are some special rules which apply. Therefore, we recommend a special Amazon marketing strategy: As such, Amazon SEO is an important aspect of Marketplace optimization with the E-commerce giant; a tool which can help to improve the discoverability of items, help your products to achieve a competitive position in the Marketplace, increase sales and revenue and allow your range of products to achieve a better placing in the Amazon rankings. In addition, Amazon Marketing services for Vendors, Amazon Sponsored Products and Headline Search Ads for Sellers, as well as external traffic, are all important features to achieve the results mentioned above.

Although Marketplace optimization is more expensive for Amazon (Amazon MPO) than for other Marketplaces, if it is done successfully it means that it’s not just at Christmas that: “The registers ring joyfully”.

Goals that you can achieve through Marketplace optimization

• Presence on all online Marketplaces that your products should be represented on.
• An optimal placing of the articles within the Marketplaces (at the customer’s eye level).
• Long-term and significant growing revenue on the targeted Marketplaces.
• Increased visibility of various Marketplace product pages in search engines such as Google, etc. and with that, more traffic to your products.

Our services: What you need to rock the E-commerce platforms

So that your product is optimally represented and can be found quicker and easier than comparable products from the competition, we suggest the following steps:

• We optimize product information
  The data feed (product identification, product description, images, bullet points and much more) of the product is created, completed and improved by us on the basis of extensive target group analysis and keyword research, and according to the requirements of the relevant online Marketplace.
• Upon request we place product adverts and generate external traffic.
  We gladly use the advertising possibilities provided by the portal (Amazon Ads and similar) for the products, or place adverts on external sites so that people with an interest can find their way to your Marketplace products.
• We advise on communication with Marketplace support.
  Upon request, we give recommendations for communicating with the support of the respective portals. So that, for example, if there are any error messages or problems with uploading the product optimization, then a solution can be promptly found.
• We optimize past Marketplace performance.
  We analyze past success, as well as customer behavior in relation to your products and with a view to your product data, and develop and implement a strategy for optimization measures.

Marketplace optimization is worth it – the advantages for Marketplace merchants

It is true that the increased online presence of products – depending on the respective shopping portal – costs money: As a rule, the setup of products incurs a cost, and generally there is a commission to pay on the successful sale of products. The substantial advantages that the presentation of products on the online Marketplaces with high volumes of traffic bring are certainly worth this investment.

Marketplaces are not just another option for marketing and selling your products, they, along with your company’s own online shop and the classic product search engines (which are oriented towards a specific area) such as moebel.de or Stylight, as well as along with price comparison portals, are more than just another alternative at the same level. Namely, the Marketplaces offer a higher scope and an enormous level of recognition. For example, according to a survey by Statista published in 2017, 97.7% of the people questioned knew about the eBay Marketplace in Germany and 80.7% of people questioned stated that they had used the platform at least once to sell or buy something.

With the immense prominence and popularity of the portals, there is also an immense number of visitors which you can directly profit from. But it is not just lots of visitors who see your products. They are customers that have already had positive experiences when buying from Amazon, or a similar site, and bestow a good amount of trust in advance on your products and whereby Marketplace Sellers participate in the customer base of the shopping portal.

And finally, it should not go unmentioned that online sellers who use different sales channels minimize the risk of: A drop of their own shop in Google rankings having a less dramatic effect, by the additional presence of their products on online Marketplaces. In addition, the prominence of the brand is boosted when it is active on different platforms.

Do you want to profit from our Marketplace optimization so that you can see your products on the shelves of the online Marketplaces which receive the most attention, and hear your cash registers clinking? All it takes is one phone call. We are happy to advise you.