Buying backlinks rocks

Of course buying backlinks (doesn’t) rock! Why the doesn’t in brackets? Well, because it is still possible to trick Google, which is what backlinks do. And there are (increasingly less) companies and SEOs who are successful doing it. For us as agency and service provider it is VERY CLEAR: we do not buy backlinks, and we do not find them sensible.

Yes, it is a competitive advantage for those who know how to get backlinks, conceal them in their link profile and not (yet) be identified by Google. Or who buy high quality backlinks at publishing houses and other reputable sites, where Google doesn’t find out (or can’t find out) and identify these as having been bought. But at the end of the day, it just doesn’t make sense for the customer.

Except? Except if they want it.

What? We buy backlinks for customers if they want? Well no, because we don’t have any more customers that want this, or rather, there are no more that we would recommend this to. None? None. Because we have done this in part in the past and we are (were) in good company in the SEO agency scene. Our impression, though, is that all the uncreative, SEO-heavy service providers out there buy more links than ever. They do this because they don’t have the processes and methods (and competencies) to organically generate or gather useable links. And accordingly, these kinds of agencies today have to rely even more on buying links.

No, this isn’t a no-holds-barred bashing of agencies who buy links. There are absolutely verifiably reputable and competent colleagues/SEO agencies who still get quality backlinks. Why? Well, because Google’s algorithm isn’t that great ;o) But jokes aside (no, really!). Agencies mostly get backlinks because the company’s budget doesn’t allow for reasonable link building. You can spin and flip it however you like, but with a three-digit monthly fee, it is NEVER EVER possible to build up useable references on the Internet. Or references on sites where it makes SENSE for the visitor to look for related links to (commercial) offers. And even into the four-digits, there MUST BE (at least for us) a two in the front. Anything less just doesn’t make sense. Because the whole thing requires massive prep work, a lot of creativity and permanent readjusting and fine tuning.

That means: Starting at 2,500 € per month, we work to build backlinks that are topic-relevant. Or we go one further and do something exemplary for profit centers like Parken-und-Fliegen.de or associated companies with projects like www.park-sleep-fly.net! Money plays (almost) no role and to that degree, the links are also procured with a lot of love and sweat. That also amounts to a lot of links that are clicked on, sometimes more, sometimes less. Clicked on? That happens? Yes! And search machines/Google can recognize these through Chrome, browser plugins, etc. And it was rumored that there would have been value in measuring this interaction… So what has even less value? Sites that don’t rank themselves, or rather those who put a lot of effort into buying links for rankings, which at the end of the day are just articles that include links to a seller or an “authority”. By the way, to all of you who still buy links: if the ‘about us’ page is just comprised of a photo, think long and hard about why that is, or rather why the website operator (link buyer) says they have to do that ;o)

But back to budgets.

And yes, the act of buying links won’t die out for a while—the effectiveness has very much done so already, but the search for them not at all! Google trends shows that backlinks is still a hotly-searched subject:

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Yikes. There really is still so much out there on how to get backlinks.

So. Buying backlinks is fundamentally NOT sensible. Not on ebay, freely available marketplaces or other easily (or not so easily) identifiable networks. All of you who are still holding on should check Matt Cutts’ Twitter feed every now and then ;o)

How do we build up links on your site within the frame of reputation building? Click!

And the last word: We’re happy that Google (still) attributes a certain weight to the link. Because in the meantime, among service providers, the wheat is separating from the chaff like never before. This means it could be a chance for the reputable and competent service providers to get a little bit more financial acclaim ;o)

Long live SEO, the Trojan horse of (online) marketing!