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ROCKIT will rock the Amazon marketing services with you!
Use ROCKITdigital to put money-making advertising on Amazon
Amazon is the world’s largest online marketplace and is regarded as the internet address where almost everything is for sale. So it is hardly any wonder that the majority of internet users (in the USA it is already 55% of all internet users) who are interested in a product and its price, no longer start their search on Google, but instead use the search field on Amazon. The result: The fight to secure the best spots on the website of the e-commerce giant has begun.
Amazon marketing services (AMS) are your path to the top positions and prominent placements, which in turn means more clicks, more sales, more turnover! Because: over the long term, it will be those companies who invested (early enough) in their presence on Amazon who will win out.
Amazon marketing services are keyword-controlled cost-per-click advertising solutions that are similar to the AdWords used in the product search carried out on Google, the competitor now lagging well behind in Amazon’s wake. In an auction, vendors bid on an advertisement for their own product after the user has entered a specific keyword or a combination of keywords, or after a specific product has been clicked on. The highest bidder is awarded the advertising position for the search term. The advertiser in question is then only required to pay when their advertisement is clicked on. The click price does not result, however, from the maximum bid, but is one cent higher than the bid given by the next highest bidding competitor.
As a vendor you profit from Amazon AMS. Are you a seller? Then please contact us and find out exactly how to elevate your products above the masses of goods on the Amazon marketplace through sponsored products. As a vendor, on the other hand, you can choose from three different types of AMS advertising. Position your product:
At ROCKITdigital, we have accumulated and expanded our expertise when it comes to search marketing over the course of many years. We are online-marketing specialists in the areas of SEO (Search Engine Optimization), SEA (Search Engine Advertising), SEM (Search Engine Marketing) and SMM (Social Media Marketing). We add the expertise and in-depth experience that we have gained there to maximize the potency of your search-engine advertising on Amazon.
As an agency for Amazon marketing, we provide you with specific support during the development of your Amazon marketing strategy, its professional operative implementation and the continued maintenance, optimization and adjustment of your Amazon advertising.
The advantages for vendors who use the AMS advertising program are:
Why should vendors do everything they can to secure these advantages? Well the answer is very simple: Organically generating good visibility is becoming increasingly more difficult due to the ever increasing popularity and attractiveness of the commercial giant, the sheer number of companies and individual vendors who are pushing their way into the Amazon marketplace, and the inevitable increase in competition that this results in. Furthermore, it is not just relevant product texts and meta tags that are decisive for achieving a top placement of a product on the search lists. The positive rating of a product by customers who have already bought it also plays an important role. But if products can’t be found, and as a result can’t be bought, they won’t receive any reviews.
The ads displayed on Amazon guarantee that a seller’s products immediately appear in a prominent and conspicuous position. And the elevated position of the products also contributes to their sale.
But: No single piece of advertising of the Amazon marketing services program will have a sales-driving effect if it just links you to a poor-quality product page. We recommend: first ensure that the presentation of the product on the product page is of optimum quality. Concentrate on product texts, bullet points and call-to-action elements with relevant keywords, as well as attractive images and meta tags – this is how an Amazon user becomes your customer. Find out more about our Amazon SEO offer.
The Amazon Marketing Plan, according to which we work on your behalf, includes the following services:
Find out in the following which AMS ads you can run. We show you what the ads look like and what they make possible!
With the number-one product-search engine, the probability of the user actually buying the products they’re looking for is higher than with any other online shop that can be found using Google. Why? Because in this case, the intention to make a purchase already exists and is the actual reason behind the search, while the preexistence of an account in combination with positive purchasing experiences in the past speak strongly for the platform.
But it is simply not enough to just present your products for sale on Amazon. The products also need to be found and seen. And this is exactly what Amazon marketing services do. They help you to expose users at various levels of the purchase decision-making process to your products. Your benefits: Thanks to the advertising, you can offer your products at the customer’s eye level on the digital shelf!
The Amazon headline search ads (also called ‘banners’) are displayed directly in the header of the search results page. This means that your products take up the entire upper area of the Amazon page, are thrust conspicuously into the field of vision of the user and can take over an entire product range there.
This form of advertising allows for a picture of the product with an appealing slogan (ad copy) to be positioned on the left side of the banner and, directly beside that on the right, up to three further, similar types of products from your product range can be displayed. The potential customers are directed to a landing page defined by you after clicking on the left side of the advertising space – a search result only displaying your products, the website of an existing brand store or a special campaign website (free set up possible). The user is also able to go to the respective product page of each one of the up to three further advertised products.
We recommend the use of Amazon headline search ads, when:
Among the Amazon marketing services, the Amazon sponsored products are regarded as those ads that have proven to be the most effective when it comes to increasing turnover. Users see advertisements of this type at central locations and top positions in categories, as well as in product and search result lists. They also appear to users when scrolling and browsing through recommendations of further products on the product detail pages.
Amazon sponsored products are not, or are only seldom, perceived as a form of advertising. This is because only the small, gray additional reference “sponsored” in categories and lists indicates an advertisement, while recommendations appear as “Sponsored products related to this item”. Clicking on the advertisement directs the user to a specific product page.
In our experience, Amazon sponsored product ads are to be used when:
The Amazon product display ads are advertisements that usually appear on the product detail page of one’s own or a third-party’s product directly beside or underneath the buy box with the “Add to cart” button. It is also possible to run an ad on any random search results page (below the navigation). After clicking on an item, the user is directed to a specific product page.
We recommend using Amazon product display ads when:
The right time to invest in Amazon search marketing is right now! Because: The nascent form of advertising of Amazon AMS is currently offering newcomers additional advantages. The low levels of competition and the best advertising locations and most lucrative keywords have a positive effect on the click prices. Compared to the pay-per-click costs of Google AdWords, these are up to three times lower, meaning they are exceptionally moderate. The click bids in the cent range on Amazon ensure:
Whoever acts quickly gathers experience and knowledge before their competition places Amazon ads. At the exact same time, value-for-money testing is used to determine the keywords that have the greatest potential for success, which are then used to optimize listings and improve the organic search engine ratings. The result: An almost unassailable advantage over the competition.
ROCKITdigital is the right agency for you. It is not only clear to us what we should recommend you do, but also what we should do for you. Thanks to our many years of experience with Google, we know how users conduct searches and which keywords trigger best. Thanks to our AdWords expertise, we have a feel for click-inducing advertising slogans and advertising texts. And we know exactly what is required when it comes to the planning, testing and optimizing of successful advertising campaigns. And don’t forget: We can also direct external traffic in your direction and generate interfaces with media channels, such as Facebook, Pinterest (Pintermation) and many others besides.
Many vendors who we also support with product data and content optimization (Amazon SEO) are already benefitting from our know-how. Come to us and get your visibility, sales and turnover-generating advertisements started on Amazon.