Digital Strategist (m/f)

bei Innogy SE in Essen

Are you an expert in online customer journeys because of your elaborate work experience in the digital area? Do you have Project Management skills and passionate about SEO & SEA? Look no further because we are looking for a:

Digital Strategist (m/f)

Digital - Smart products – Entrepreneurship - Digital

Join our international acceleration team 
Be an active part of our newly launched digital transformation, where we want to push forward creating a customer centric product portfolio for a new growth area. To accelerate the development of product bundles (based on our core product (energy) combined and products such as SmartHome, IoT, Installation services) we are building an international acceleration team. Leave your footprint by pushing forward product development with state-of-the-art methods. If you are dedicated to digital topics while keeping the customer needs in focus, you are exactly who we are looking for to join this new team!

What will you be doing?

Your mission is to develop innovative customer value proposition from digital customer insights to digital lead generation to data analysis around Energy+ usage/preferences. You will accomplishing this mission by:

  • bringing fresh out-of-the-box thinking into innogy’s Retail markets and a sense for digitally adopted customer behaviour
  • bringing in and sharing digital know-how especially with regard to analytics/customer insights, lead generation as well as data-usage and commercialization opportunities
  • collaborate with members of the local operational companies to help develop and then execute the digital strategy and marketing vision, including website projects, marketing automation, SEO, lead management, social media, and other web-based activities and initiatives
  • drive digital Proof of Concept setup and adoption within a classic (off line) oriented business context
  • active role within innogy Retail’s digital transformation process by using state conversion-related methods and technologies. The goal is to achieve digital excellence internationally

When are you a successful Digital Strategist? 
As a person you stand out due to your entrepreneurial mind-set and distinct networking skills. You love driving your topics forward with passion! In order to successfully fulfil this position you:

  • bring in your sense for digitally adopted customer behaviour
  • have several years of experience in the digital area, ideally in a start-up or agency environment in a delivery role
  • bring significant experience in conversion management and customer insights management
  • provide a proven track record in designing digital customer journeys, Social Media- and E-mail Marketing, SEO & SEA as well as Performance Analytics
  • have gained experience in working in agile teams
  • bring along Project Management, especially stakeholder management
  • speak English fluently and also have basic German skills
  • are available to travel up to 70% of your time

Who are we?
Innogy SE is colorful, flexible, full of energy and creative ideas. 40.000 colleagues in renewables, grid and retail are creating a sustainable energy system for new generations to live in a world worth having. We are offering existing and potential customers innovative and sustainable products and services which enable them to use energy more efficiently and improve their quality of life.

What is in it for you?

In addition to being part of a passionate and top motivated, you profit from an attractive remuneration package including several appealing benefits like bonus payment, shares or discounts with different partners. We offer multiple attractive and adaptable ways of working like remote work and flexible hours to give you the best possible work experience fitting your needs. Beyond that we value your well-being and invest in your progression by offering a wide range of development opportunities you can actively make use of.

Are you the passionate Digital Strategist we are looking for?

Is this you and would you rather start today than tomorrow? We are happy to receive your application! You can send us your CV and motivational letter online via the 'Apply' button.

Agency calls are not appreciated.

Keywords: Job vacancy, Full-time, Essen, Digital specialist, Online strategist.

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Innogy SE

Opernplatz 1
45128 Essen
Nordrhein-Westfalen / Deutschland

Sebastian Hopp


Marketing / Online Marketing



Vollzeit (Festanstellung)





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